HOW DID IT GET STARTED?

Crocs used to use a Jibbitz™ Charm truck to transport merchandise between the warehouse and our original office building. After we moved to our beautiful new office, the truck was updated with our current colors and converted into a “stockroom” for shoes. Then we added a trailer to renovate into the shoppable part of the store.

Crocs has about 175 hooks to hang the shoes in the trailer, which have an enclosed loop to prevent shoes from falling down during transit. We also scrounged up some fixtures from our permanent stores, including benches, standing signs and big shoes. Within a month, the Store was open for business!

The Mobile Store initially started coming to Crocs Headquarters so that employees could easily shop the product line. But the Store became public soon after, traveling around the state to make Crocs shopping more convenient for event attendees.

The International Sportsman’s Expo in Denver from January 11–14, 2018, was the first main event — and it was a huge success!

Then we came to Colorado Crossroads, a major young women’s volleyball tournament, from March 9–11 and 15–17, 2018. The Store sold a plethora of Classics and Jibbitz™ Charms. Unsurprisingly, white Classics sold out during the tournament.

The response to the Mobile Store has been overwhelmingly positive! David LaGrange, Store Manager, has this to say about his experience working in the store:

“We get a lot of people who are really excited about the store. It rolls up and people come running up to us and say things like, ‘Wow, this is great! I didn’t know you did this!’ or ‘Crocs are the only shoes I can wear now after my surgery — thank you!’ We’re grateful that we can provide our products to people who are so excited to see us.”