Crocs.com Privacy Policy
Effective Date of this version: October 6, 2026.
Crocs, Inc. (“Crocs,” “we,” “us,” “our”) takes privacy matters seriously. This Privacy Policy describes the types of Personal Information Crocs collects from and about you when you visit our website, our stores, our in-store kiosks, or otherwise interact with us (together, the “Services”), how we may disclose and use such information, and your choices and legal rights.
By using our Services, you agree to the collection, use, and disclosure of your Personal Information as described in this Privacy Policy. If you do not agree, please do not use the Services.
For purposes of this Privacy Policy, “Personal Information” refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you, and includes “personal data” or similar terms as defined in applicable law.
1. Notice at Collection of Personal Information
We collect the categories of Personal Information identified below. We generally disclose these categories of Personal Information to our service providers for business purposes. Additionally, as indicated below, some of these categories we “sell” or “share” or disclose for “targeted advertising” (as such terms are defined in U.S. law) with business partners and third parties, such as data analytics providers, advertising technology vendors, third-party advertising networks, and social media platforms.
1.1 Categories of Personal Information Collected
Categories of Personal Information that we “sell,” “share,” or “disclose for targeted advertising”
• Identifiers/biographical information, including name, postal and email address, phone number, online identifiers, Internet Protocol (“IP”) address, and other similar identifiers.
• Commercial information, including items purchased, obtained, or considered and other purchasing or consuming histories or tendencies.
• Internet or other electronic network activity information.
• Inferences, meaning inferences drawn from the above-listed categories of Personal Information to create a consumer profile reflecting consumer preferences or characteristics.
Categories of Personal Information that we collect, but do not “sell,” “share,” or disclose for “targeted advertising”
• Personal information categories listed in the California Customer Records statute, such as your credit or debit card number.
• Geolocation data (non-precise).
• Audio, visual, or similar information.
• Professional or employment related information.
• Sensitive Personal Information, including credit and debit card numbers. We do not use or disclose such information for the purpose of inferring characteristics about you or for any purpose other than the limited permissible purposes set forth in the regulations implementing applicable law. Such purposes include providing our Services and verifying, maintaining the quality of, and improving our Services.
We do not knowingly sell or share Personal Information about persons under the age of 18. Please click here to opt out of the sale or sharing of your Personal Information, including targeted advertising. You may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt out.
1.2 The Business and Commercial Purposes for Which We Collect and Use Your Personal Information
• Tailoring Your Experience with the Services
• Processing and fulfilling your purchases
• Sending you ads and other promotions, including targeted advertising tailored to your interests
• Fulfilling contests or sweepstakes
• Customer service
• Getting your feedback
• Improving our Services
• Security or fraud prevention
• Creating, maintaining, customizing, and securing our Services and your account with us
• Communicating with you, such as through bots, including to respond to your inquiries/requests and request feedback from you
• Complying with applicable laws and regulations and responding to lawful requests for information
• To carry out sales and business transactions in which information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction
• Protecting our rights, privacy, safety, property and/or those of others
• To fulfill any other purpose explained to you at the point of Personal Information collection
1.3 Retention
We will retain your Personal Information for as long as reasonably necessary to provide you with our Services that you request, for marketing purposes unless you opt out as described in our Privacy Policy, or otherwise where permitted or required in accordance with applicable law. We also retain Personal Information in backup systems solely for disaster recovery purposes. Personal Information in our backup systems is deleted or overwritten at a later time, according to our backup and retention schedule.
2. Types of Information We Collect
We obtain Personal Information about you (A) when you provide it directly to us; (B) automatically when you use the Services; (C) from third parties; and (D) by combining information from different sources.
2.1 Information You Provide.
If you create an account with our Services, make a purchase online or in-store, fill out a survey, sign up for our marketing emails, enter a contest, or review a product, we will collect your Personal Information. Additionally, if you send us information about someone else (e.g., sending a gift or present), the Personal Information you provide may be used to communicate with that individual.
2.2 Information We Automatically Collect.
When you visit and interact with our Services, we or our third-party advertising and analytics partners and service providers may use a variety of technologies, such as cookies, tags, or scripts to collect information about your activity. To learn more about your choices regarding the automatic collection and use of your information as you browse our Services, please see the Your Privacy Choices and Rights section below.
The specific types of information that we and our partners and service providers may automatically collect when you visit and interact with our Services include:
• Device and Browser Information. This includes your device’s IP address and/or other unique identifiers, browser type, device type, internet service provider, and operating system.
• Location Information. When you access our Services from a mobile device, your device’s approximate location (derived from your device’s IP address or other signals) may be collected.
• Usage Information. When you interact with our Services, certain information may be collected by us or our third party vendors, including the date and time of your visit, the pages you view immediately before and after you access our Services, the areas or pages of our Services that you visit, the amount of time you spend viewing or using our Services, items placed or left in your shopping cart, keystrokes, mouse movements, form field entries, recordings of chat sessions or your use of and inputs to other AI-supported tools, and other use and overall engagement with our Services.
• Marketing Information. If you receive an email from us, information may be collected about your interactions with the message (e.g., whether you opened, forwarded, or clicked through to our Services).
• Third-party analytics technologies. We may use third-party analytics tools to better understand who is using our Services, how people are using them, and how to improve their effectiveness as well as the effectiveness of any related content.
Cookies and Other Similar Technologies: “Cookies” are text files that are placed on your browser by the websites that you visit to distinguish you from other users, make your site navigation more efficient, store your preferences, and improve functionality. Cookies are also used to deliver personalized ads to you.
Third parties may set cookies (and other technologies, such as pixels, tags, and scripts) through the Services and combine information from these cookies (and other technologies) with information they collect from other sources for analytics and/or advertising purposes.
Our use of Google Analytics and Advertising technologies: Our website uses technology provided by Google to facilitate advertising and reporting. We implement Google Analytics cookies to collect Personal Information about you when you visit our website for purposes of remarketing, impression reporting, and demographic and interest reporting. This information includes identifiers and data about the pages you visit, and can be combined with other data related to you collected through Google’s advertising cookie or other third-party technology. You can opt-out of the use of this technology through the Google Analytics opt-out browser add on, Google Ad Settings, or Ad Settings for mobile apps.
2.3 Information We Receive From Third Parties.
We may receive Personal Information from other sources. Our third-party sources may include:
• Our Business Partners, including companies that co-sponsor our promotions. • Our Affiliates, including affiliated brands under common ownership such as HeyDude, for marketing and advertising purposes.
• Our Marketing/Advertising and Analytics Partners, including online advertising networks and analytics providers.
• Social Media Platforms. Our Services may give you the option to connect your social media profile to the Services or your account. If you choose to do this, you give the social media site permission to share with us certain information about you, such as your email address and name.
• Other Companies that provide Personal Information to supplement what we already know about you, including data aggregators.
2.4 Combination of information.
We combine Personal Information that we receive from various sources. For example, we may combine Personal Information that we collect from you offline with Personal Information we collect from you through our Services. Similarly, we may combine Personal Information that we receive from third parties with Personal Information we already have about you. We use, disclose, and protect combined Personal Information as described in this Privacy Policy.
3. How We Disclose Your Personal Information
We share Personal Information, including identifiers, commercial information, and limited online activity with the following third parties:
• Advertising Partners. We disclose certain Personal Information to data analytics providers, advertising technology vendors, third-party advertising networks, and social media platforms to provide you with relevant advertising.
• Service Providers. We disclose Personal Information to data storage providers, vendors that assist with facilitating promotions, Service design, conducting surveys, and processing payments and orders, and as otherwise needed to provide our Services and run our business.
• Affiliates and Subsidiaries. We may share certain Personal Information (including contact details, demographic information, engagement history, and marketing preferences) with our affiliated brands and companies under common ownership or control. This sharing allows us to better understand your interests, develop audience segments, and provide more relevant content, offers, and recommendations across our family of brands, and provide you with loyalty program (Crocs Club) benefits.
• The National Football League (NFL) We may share your Personal Information with the NFL, including its member clubs, so that they may send you content, offers, promotions, and other communications that may be of interest to you. The NFL’s use of your Personal Information is governed by the NFL’s own privacy policy, available at https://www.nfl.com/legal/privacy/, and terms of use, available at https://www.nfl.com/legal/terms/.
In certain circumstances, we may disclose each category of your Personal Information to:
• Competent Governmental, Regulatory, and Public Authorities to comply with legal or regulatory obligations or requests.
• Relevant Third Parties as Part of a Corporate Transaction. In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer your Personal Information to certain third parties, such as the acquiring entity and its advisers.
• Other Third Parties. We will disclose your Personal Information to other third parties at your direction or with your consent (note, however, that we do not sell your consent to receive SMS messages to third parties). Additionally, we will disclose your Personal Information as we believe necessary or appropriate to: (a) comply with applicable law; (b) enforce our terms and conditions; (c) protect our operations; (d) protect our rights, privacy, safety, or property, and/or those of you or others; and (e) allow us to pursue available remedies or limit damages that we may sustain.
We may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.
Please note that we may de-identify or aggregate Personal Information so that it will no longer be considered Personal Information, and disclose such information to other parties for purposes consistent with those described in this Privacy Policy. We will never “re-identify” previously de-identified information, in accordance with our obligations under applicable law.
4. Your Privacy Choices and Rights
You have the ability to make certain choices about how we use your Personal Information, as follows:
4.1 State Privacy Rights
Residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Texas, Tennessee, Utah, Virginia, or any other state with an applicable privacy law have certain rights relating to the collection, use, disclosure, and other processing of their Personal Information. The exact scope of these rights may vary by state and depending on certain exceptions:
- Right to Know:
- Right to Request Categories of Third Parties.
- Right to Request Specific List of Third Parties.
- Right to Data Portability:
- Right to Delete:
- Right to Correct:
- Right to Opt Out of “Sale,” “Sharing,” and “Targeted Advertising”:
You may request to opt out of the sale or share of your Personal Information, including for targeted advertising, at any time by clicking the “Do Not Sell or Share My Personal Information” link here or at the bottom of our Services’ homepages. Additionally, in some jurisdictions, you can use certain preference signals to exercise your sale and sharing opt-out right automatically with all businesses that you interact with online, including Crocs. If you enable a browser-based opt-out preference signal, such as Global Privacy Control (GPC), upon receipt or detection, we will treat the signal as a valid request to opt out of the sale or sharing of Personal Information linked to that browser and any consumer profile we have associated with that browser. Please note that if you use different browsers or browser profiles, you may need to enable the signal on each browser or profile.
To exercise all other privacy rights, please click here or you can contact us at 303-848-7000 or [email protected]. Please put the statement “Your Privacy Rights” in the subject field of your email. We may take steps to verify your identity before responding to your request by asking you a series of questions about your previous interactions with us.