News & Events

NIWOT, COLORADO – October 24, 2012 – Crocs Inc. (NASDAQ: CROX) reported today financial results for the third quarter ended September 30, 2012. Revenue for the third quarter of 2012 increased 7.5% to $295.6 million compared with revenue of $274.9 million reported in the third quarter of 2011. Net income for the third quarter of 2012 was $45.1 million, or $0.49 per diluted share, compared with net income of $30.2 million, or $0.33 per diluted share, in the third quarter of 2011.

From a channel perspective, wholesale sales increased 1.5% to $156.2 million compared with sales of $154.0 million in the third quarter of 2011. Internet sales increased 6.0% to $27.1 million compared with sales of $25.6 million in the third quarter of 2011. Retail sales increased 17.7% to $112.2 million compared with sales of $95.3 million in the third quarter of 2011. The company ended the quarter with 499 retail store locations compared with 410 locations a year ago. Global same store sales for the third quarter of 2012 increased 1.0% on a currency neutral basis, as the Americas increased 5.5%, Europe increased 0.9%, and Asia declined 6.3%.

Sales growth during the quarter was driven by strength in the Americas and Asia. Geographically, revenue increased 7.4% for the Americas, 11.3% for Asia and decreased 2.9% for Europe. On a constant currency basis, revenue increased 8.6% for the Americas, 13.0% for Asia, 7.3% for Europe, and 10.3% globally.

“Our revenue growth during the third quarter reflects the benefit of balanced distribution channels globally. Our direct to consumer channel in the Americas increased 12% on year-over-year basis, highlighted by a mid single digit same store sales gain, and our expanded presence in Asia resulted in a direct to consumer sales increase of 17% in that region,” said John McCarvel, President and Chief Executive Officer. “Our Americas and Asia performance helped to more than offset weakness in the European market, where challenging macroeconomic conditions and foreign currency exchange rate fluctuations continue to pressure our results. At the same time, we haven’t been fully immune to some of the recent choppiness in Asia, particularly in Japan, where consumer demand slowed as the third quarter progressed. Despite the economic headwinds we faced during quarter, we continued to grow the business and make strategic progress toward our long-term goal of evolving Crocs into a four-season brand. For the spring summer 2013 season our wholesale pre-books have been strong. We are excited about the prospects for 2013 as enthusiasm for our products continues to grow and our opportunities globally expand.”

Margins

Gross profit for the third quarter of 2012 increased 9.2% to $160.7 million, or 54.4% as a percentage of sales, from $147.2 million, or 53.5% as a percentage of sales in the same period last year. Selling, General, & Administrative expenses (SG&A) increased 8.1% to $120.7 million versus $111.7 million a year ago. As a percentage of sales, SG&A was 40.8% compared with 40.6% in the third quarter of 2011.

Balance Sheet

Cash and cash equivalents at September 30, 2012 increased 41.8% to $312.6 million compared to $220.4 million at September 30, 2011. Inventories at September 30, 2012 were $187.5 million, up 24.1% compared to inventories at September 30, 2011 of $151.1 million. Inventory levels during the third quarter of 2012 were partially driven by the 22% increase in retail store locations in the quarter and the need for additional inventory for the 35 to 40 new store openings planned for the fourth quarter of 2012.

Backlog

Backlog at September 30, 2012 increased 33.2% to $395.4 million compared with backlog of $296.8 million at September 30, 2011. John McCarvel continued “We saw exceptional growth in third quarter of 2012 pre-books as our wholesale customers accelerated their order books to secure sourcing for spring summer deliveries of our hottest new products for 2013, which include the huarache, molded boat shoes, and our women’s wedge line.”

Income Taxes

For the quarter, the company recorded a non-recurring tax benefit of $11.4 million due to a reversal of certain tax provisions and the release of certain valuation allowances associated with deferred tax assets.

Guidance

For the fourth quarter of 2012, the Company expects break-even diluted earnings per share on revenue of $220 million.

Conference Call Information

A conference call to discuss Crocs’ 2012 third quarter financial results is scheduled for today (October 24, 2012) at 5:00 PM Eastern Time. A webcast of the call will take place simultaneously and can be accessed by clicking the ‘Investor Relations’ link under the Company section on www.crocs.com or at www.earnings.com. To listen to the broadcast, your computer must have Windows Media Player installed. If you do not have Windows Media Player, go to www.earnings.com prior to the call, where you can download the software for free.

About Crocs, Inc.
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Visit www.crocs.com for additional information.

Forward-looking statements
The matters regarding the future discussed in this news release include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding future revenue and earnings, backlog, future orders, prospects and product pipeline. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenue;changing fashion trends; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; our ability to open and operate additional retail locations; and other factors described in our most recent annual report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

Crocs Singapore sponsors Project Happy Feet Slipper Race 2012

Singapore, 3 October, 2012 -­ Crocs Singapore announces its first collaboration with Project Happy Feet (PHF) to lend their support for PHF's second edition of the Project Happy Feet Slipper Race this year. Through the non‐competitive 4km walk in slippers, PHF aims to raise S$250,000, with 100% going towards Compassion Fund (Singapore), SPED Financial Assistance Scheme by Comchest (Singapore) and This Life Cambodia (Cambodia) to support education of underprivileged children.

Project Happy Feet Slipper Race will take place on Sunday, November 4, 2012, at Angsana Green, East Coast Park. The race is inspired by the many children in rural places who walk around 4km – sometimes barefooted – just to go to school.

As a global leader in casual footwear, Crocs, Inc. recognizes the responsibility they have to their employees and the global communities they serve. Crocs strives to maintain a spirit of “giving back” as a part of its corporate culture. Crocs is dedicated to contributing back to the community, through field programs, donations of products, and community development opportunities designed to make a difference in the lives of its employees as well as both local and global communities.

For the upcoming Slipper Race, Crocs Singapore will help PHF in the following ways:

• Make available a designated Crocs store for the collection of PHF Slipper Race tags by registered participants during store operation hours over 2 weekends prior to the Race;



• Sponsor 100 pairs of Crocs slippers, and print 100 vouchers for participants of the Race, as part of a Treasure Hunt game during the Race (subject to terms and conditions);



• Help promote the Race to Crocs employees through its internal electronic direct mail (EDM) campaign, as well as to its fans and customers through its social media and web channels;



• Sponsor a total of 8,000 cash vouchers each worth SGD$10, for participants to use for their Crocs slippers or other purchases;



• Sponsor premiums and discount coupons in "Thank You Packs" for the PHF Slipper Race volunteers (400 pieces);



• Sponsor 10 pairs of Crocs shoes for stage activities during the Race, and a pair of Crocskin Clogs for PHF to use either as a special prize or as a prop.

Registration details
Interested participants can register online for the Project Happy Feet Slipper Race 2012 at http://www.phfslipperrace.org. Registration fee is SGD$35 per person. 100% of registration fees, spillover sponsorship and outright donations go to beneficiaries.

About Project Happy Feet
Project Happy Feet is a Singapore‐based not‐for‐profit organization set up to empower the lives of underprivileged youths and children in developing countries by supporting their education and training through fund‐raising for education‐related initiatives and programs that positively impact them or their families. Project Happy Feet was conceptualized in 2007. Its first project was to Siem Reap in 2008, leading it to be officially registered in 2009. To date, Project Happy Feet has raised more than SGD$300,000 through its fund-­‐raising initiatives such as "Chefs for a Cause" in 2009, the "Project Happy Feet Slipper Race" in 2011, and supported more than 4,000 children and youth in Singapore, Vietnam, Cambodia and Nepal through its programs. Visit www.projecthappyfeet.org for more information.

About Crocs, Inc. A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ:CROX), offers several distinct shoe collections with more than 300 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non‐marking, and odor‐resistant shoes that conform to your feet.

Crocs™ products are sold in over 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel‐good qualities of these shoes while at work, school and play.

Get social with Crocs – www.crocs.com.sg, www.facebook.com/crocssg, www.twitter.com/crocssg

Crocs Sneakers Bring Fun to Any Activity!

Singapore, September, 2012 -- Crocs has more than 300 styles of shoes for all of life’s occasions. Mothers and Fathers can now be prepared for all of life’s adventures with new sneakers from Crocs! These playful and colorful sneakers all have CrocsTM signature comfort of the proprietary Croslite TM material, so you can walk in comfort and wear in style at the same time!

For Women

When it comes to shoes, women are always looking for the perfect combination of style and comfort. From running errands to picking up kids from school to a day at the park, women want to look good, while feeling good too. Now, no matter where you are going, CrocsTM sneakers can help you stay comfortable and stylish. You can upgrade your standard every day style with a splash of color by pairing the CrocsTM LoPro Long Vamp Canvas Dots Sneaker (left) with your favorite pair of jeans. It makes a perfect outfit for lunch with friends. For a fun family bike ride, the LoPro Long Vamp Canvas Plim Sneaker (right) pairs perfectly with Bermuda shorts and a cute t-shirt. These new sneakers from Crocs offer the utmost in comfort without sacrificing style. You can now look your best and feel your best, no matter the occasion.

For Men

When you’re on your feet all day, give yourself a break with the easy slip-on style of the Crocs Men’s Walu. They’re one easy way to pack some comfort into your day. This stylish sneaker is great for any activity, from a stroll through the park to meeting friends for a drink after work. With cool suede accents, this lightweight, easy-on style will keep you looking good and up for any challenge!

About Crocs, Inc.
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 fourseason footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odorresistant qualities that Crocs fans know and love. Crocs fans "Get Crocs Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Get social with Crocs – www.crocs.com.sg, www.facebook.com/crocssg, www.twitter.com/crocssg

New Crocs New You II Campaign for 2012 Fall/Holiday Season

Singapore, 28 September, 2012 – As the warm weather months of summer slowly transition into the cool crisp air of autumn, you can rest assured that Crocs will be right there with you helping you with your season-changing wardrobe. Walk in comfort and wear in style as Crocs takes you on a journey this fall to mix and match your style with Crocs™ shoes, as well as allow you to reveal your own fashion identity. Did we mention styling tips? Through the New Crocs New You website (www.newcrocsnewyou.com), you can receive fashion advice from well-known style guru, Oli Pettigrew. New Crocs New You wouldn’t be the same without prizes! You will be automatically entered in a lucky draw to win a luxury hotel stay at Capella Singapore Resort!

Who doesn’t love an interactive video? Better question, who doesn’t love an interactive video where you can be awarded awesome prizes? Take a journey with Crocs and match your own personal style with Crocs™ shoes. Feel like going to the park? Maybe grabbing some coffee at a local café? Whatever you choose to do, Crocs will be right there with you on your journey. After you share your journey with friends and family on your favorite social website, you will then be automatically entered into a lucky draw to win great prizes. When you’re all finished, treat your feet with some Crocs™ shoes. You will be given a coupon that you can use at the retail store or web store. Walk with us, and let us reward you!

What you wear says a lot about who you are. You can now reveal your own personal style with Singapore's professional stylist/fashion icon, Oli Pettigrew. Simply answer a series of questions, and you will be shown your fashion identity. Share your results with your friends and family on your favorite networking site and encourage them to find their fashion identity as well!

The New Crocs New You 2 interactive video and fashion identity quiz will be available on September 17, Monday. Go to www.newcrocsnewyou.com to take part in this journey, and win some fantastic prizes while you’re at it!

About Crocs, Inc.
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 300 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in over 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

Crocs, Inc. Reports 2012 Second Quarter Results
Company sets record quarterly revenue and diluted earnings per share
Company raises full year EPS outlook

NIWOT, Colo.--(BUSINESS WIRE)--Jul. 25, 2012-- Crocs, Inc. (NASDAQ: CROX) today reported financial results for the second quarter ended June 30, 2012. Revenue for the second quarter of 2012 increased 12.0% to $330.9 million, over revenue of $295.6 million reported in the second quarter of 2011. This represents the highest three month revenue level in the company’s history. Net income for the second quarter 2012 was $61.5 million, or $0.68 per diluted share, compared to net income of $55.5 million, or $0.61 per diluted share, in the second quarter of 2011.

Sales growth during the quarter was driven by Asia and Americas which was partially offset by a modest decrease in Europe. Geographically, revenue increased 10.9% for the Americas, increased 20.5% for Asia and decreased 5.2% for Europe.

From a channel perspective, wholesale sales increased 7.3% to $188.5 million, over sales of $175.8 million in the second quarter of 2011. Retail sales increased 22.6% to $112.5 million, over sales of $91.8 million in the second quarter of 2011. The company ended the quarter with 484 retail store locations, which compares to 397 locations a year ago. Global same store sales for the second quarter of 2012 increased 1.8% on a currency neutral basis. Internet sales increased 6.6% to$29.9 million, over sales of $28.1 million in the second quarter of 2011.

John McCarvel, President and Chief Executive Officer, stated: “We’re pleased with our ability to deliver profitability that exceeded our second quarter projections despite some challenges in certain areas of our business. Conditions in Europe, including currency headwinds, and slower than expected retail sales in theAmericas resulted in slightly lower growth than expected. We are very encouraged by continued strong growth of Asia, sell through of our products in key wholesale accounts, our international retail performance, all driven by customer enthusiasm for our new products.”

Margins

Gross profit for the second quarter of 2012 increased 15.2% to $196.1 million, or 59.3% as a percentage of sales, from $170.2 million, or 57.6% as a percentage of sales in the same period last year. Selling, General, & Administrative expenses (SG&A) increased 15.0% to $124.7 million versus $108.5 million a year ago. As a percentage of sales, SG&A was 37.7% compared to 36.7% in the second quarter of 2011.

Balance Sheet

Cash and cash equivalents at June 30, 2012 increased 54.9% to $278.8 million compared to $180.0 million at June 30, 2011. Inventories at June 30, 2012 were$166.0 million, up 6.1% compared to inventories at June 30, 2011 of $156.5 million.

Backlog

Backlog at June 30, 2012 increased 2.7% to $172.6 million compared to backlog of $168.1 million at June 30, 2011. On a constant currency basis, backlog is up approximately 6% over 2011.

Guidance

For the third quarter of 2012, the Company expects revenue of $300 million and diluted earnings per share to be between $0.42 and $0.44.

John McCarvel, continued: “Based on our year to date results, the increasing count of retail stores and the strength of our wholesale business, we are projecting that we will finish 2012 with US dollar revenue growth of about 14% over 2011, which on a constant currency growth represents 17.5%, inline with our previous guidance. For the first half of the year, we earned $0.99 per diluted share and we now project earnings to be between $1.50 and $1.54 per diluted share for the full year. We believe the diversification in our business model, global presence and product breadth provides the platform for continued sales growth and earnings expansion.”

Conference Call Information

A conference call to discuss Crocs’ 2012 second quarter financial results is scheduled for today (July 25, 2012) at 5:00 PM Eastern Time. A webcast of the call will take place simultaneously and can be accessed by clicking the ‘Investor Relations’ link under the Company section on www.crocs.com or at www.earnings.com. To listen to the broadcast, your computer must have Windows Media Player installed. If you do not have Windows Media Player, go to www.earnings.com prior to the call, where you can download the software for free.

About Crocs, Inc.

Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Visit www.crocs.com for additional information.

Forward-looking statements

The matters regarding the future discussed in this news release include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding future revenue and earnings, backlog, future orders, prospects and product pipeline. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenue; changing fashion trends; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; our ability to open and operate additional retail locations; and other factors described in our most recent annual report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

Download: CROX Q2 2012 earning release

NIWOT, Colo., Apr 25, 2012 (BUSINESS WIRE) --Crocs, Inc. (NASDAQ: CROX) today reported financial results for the first quarter ended March 31, 2012. Revenue for the first quarter of 2012 increased 19.9% to $271.8 million, over revenue of $226.7 million reported in the first quarter of 2011. Net income for the first quarter 2012 was $28.3 million, or $0.31 per diluted share, compared to net income of $21.5 million, or $0.24 per diluted share, in the first quarter of 2011.

Sales growth during the quarter was driven by Asia and Americas which was partially offset by a slight decrease in Europe. Geographically, revenue increased 17.1% for the Americas, increased 40.5% for Asia and decreased 2.7% for Europe.

From a channel perspective, wholesale sales increased 15.9% to $190.7 million, over sales of $164.6 million in the first quarter of 2011. Retail sales increased 33.2% to $60.6 million, over sales of $45.5 million in the first quarter of 2011. The company ended the quarter with 439 retail store locations, which compares to 371 locations a year ago. Global same store sales for the first quarter of 2012 increased 10.2% during the quarter on a currency neutral basis. For the full year, the company continues to expect to open 80 to 100 net store locations. Internet sales increased 23.3% to $20.5 million, over sales of $16.7 million in the first quarter of 2011.

John McCarvel, President and Chief Executive Officer, stated: "Crocs is off to a strong start for 2012 following our first billion-dollar sales year. Our approximate 20 percent top-line sales growth in the quarter was broad-based across channels and regions, with only European wholesale performance lagging primarily due to macroeconomic headwinds in the region. Disciplined execution of our multi-channel business strategy and our growing diversity of all-season, all-occasion footwear styles are driving this growth."

Margins
Gross profit for the first quarter of 2012 increased 21.5% to $144.8 million, or 53.3% as a percentage of sales, from $119.2 million, or 52.6% as a percentage of sales in the same period last year. Selling, General, & Administrative expenses (SG&A) increased 17.5% to $104.1 million versus $88.6 million a year ago. As a percentage of sales, SG&A decreased to 38.3% from 39.1% in the first quarter of 2011.

Balance Sheet
Cash and cash equivalents at March 31, 2012 increased 78.9% to $206.6 million compared to $115.5 million at March 31, 2011. Inventories at March 31, 2012 were $169.1 million, up 9.9% compared to inventories at March 31, 2011 of $153.8 million.

Backlog
Backlog at March 31, 2012 increased 11% to $289 million compared to backlog of $260 million at March 31, 2011.

Guidance
For the second quarter of 2012, the Company expects revenue to be in the range of $335 to $340 million and diluted earnings per share to be between $0.61 and $0.63. This guidance is based on an assumed effective tax rate of 22% and currency assumptions of $1.31 US Dollar to Euro and 82.5 Yen to the US Dollar.
"We are pleased to achieve this momentum as we celebrate our 10th year in business. We remain focused on sustainable growth in sales, profits and shareholder value based on the global power of the Crocs brand and our unique comfort message of 'Crocs Inside.'" said John McCarvel.

Conference Call Information
A conference call to discuss Crocs' 2012 first quarter financial results is scheduled for today (April 25, 2012) at 5:00 PM Eastern Time. A webcast of the call will take place simultaneously and can be accessed by clicking the 'Investor Relations' link under the Company section on www.crocs.com or at www.earnings.com. To listen to the broadcast, your computer must have Windows Media Player installed. If you do not have Windows Media Player, go to www.earnings.com prior to the call, where you can download the software for free.

About Crocs, Inc.
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs(TM) footwear provides profound comfort and support for any occasion and every season. All Crocs(TM) branded shoes feature Croslite(TM) material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet. Crocs(TM) products are sold in 90 countries. Every day, millions of Crocs(TM) shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.
Visit www.crocs.com for additional information.

Forward-looking statements
The matters regarding the future discussed in this news release include "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding future revenue and earnings, backlog, future orders, prospects and product pipeline. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenue; changing fashion trends; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; our ability to open and operate additional retail locations; and other factors described in our most recent annual report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

(1) Comparable store status is determined on a monthly basis. Comparable store sales begin in the thirteen month of a store's operation. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion or reduction are excluded until the thirteenth month they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure. Locations closures in excess of three months are excluded until the thirteen month after re-opening. Comparable store sales growth is calculated on a currency neutral basis using prior year exchange rates.

SOURCE: Crocs, Inc.

Investor Contacts:
Crocs, Inc.
Kevin Kim, 303-848-7000
kkim@crocs.com
or
ICR, Inc.
Brendon Frey, 203-682-8200
brendon.frey@icrinc.com
or
Media Contact:
Crocs, Inc.
Katy Lachky, 303-848-7000
klachky@crocs.com


 

New Crocs New You – Be transformed from toe to head!

A makeover contest that never felt so good!

 

[Singapore 15th February, 2012] -- Give yourself a makeover from toe to head with New Crocs New You. Walk in comfort and wear in style with the new women’s collections, so you will never have to sacrifice looking good for feeling good. Whether you are going to work or out for a night on the town, we have styles that are perfect for any occasion. Crocs has comfortable shoes that are equally as stylish and will go wonderfully with your black pencil skirt. If that’s not enough to convince you, enter for a chance to win shopping spree vouchers worth S$6000. Local winner will represent Singapore for the regional contest and winner of the contest wins a total makeover value at USD8,000 in a city of your choice!

New You

Over the last 10 years, Crocs has transformed from a one shoe company into a brand that carries over 300 shoe styles each season. We are so proud of the transformation that we want you to experience the same excitement by helping you to be transformed as well. In order to do this, Crocs is now launching New Crocs New You campaign, and we invite you to join us in this venture. From an innovative mobile application to a fantastic makeover competition, Crocs wants you to have the tools for the ultimate New You makeover.

• Makeover Contest: Your chance at winning a total makeover package valued at USD8,000 is just a few clicks away. Go to the New Crocs New You website, ncny.crocsasia.com, and in 500 words or less, tell the world why you deserve the ultimate makeover. One finalist will be chosen from each participating country. If you are chosen as a finalist, you will be awarded with S$6,000 shopping spree vouchers with a professional stylist. Once you are chosen, share your story with your friends and ask them to vote for you! If you have the most votes, you and a guest will receive round trip tickets and accommodation in a city of your choice*. You will also be sent on a shopping spree with a recognized beauty and style expert. They will then whisk you away to a salon where the New You transformation will begin. *Terms and Conditions apply. Please visit ncny.crocsasia.com/tnc.php for more information.

• Meet the Stylist: Women of all shapes, sizes, and age need tender, loving care. It’s what makes us so unique. Getting pampered and keeping up with the latest fashion trends are just a couple of those ways that keeps us feeling young and energized. You can stay up to date with the fashion pros since Crocs will be providing you with some great tips from a local expert stylist via the New Crocs New You website. We will give you the inside scoop on how to pair your CrocsTM shoes with the best colors and outfits.

• Crocs Mix&Math Mobile App: For New Crocs New You on the go, you can download the Crocs mobile application, Crocs Mix&Match. This app lets you snap a picture of your outfit, allows you to choose the focus colors, and then matches the best pair of CrocsTM shoes to coordinate with what you are wearing. Want to try them on? No problem! You can try them on virtually by pointing your phone at your feet. If you love them, then you can purchase them through the application on the Crocs webstore:

  • iPhone App: http://itunes.apple.com/sg/app/id496469208?ls=1&mt=8
  • Andriod App: https://market.android.com/details?id=com.razorfish.crocs.sg&feature=search_result#?t=W251bGwsMSwxLDEsImNvbS5yYXpvcmZpc2guY3JvY3Muc2ciXQ

• Crocs Catolog: Crocs has now made it easier for you to find excellent styles that are perfect for you. With the Crocs TM Catalog on the New Crocs New You website and the Crocs Mix&Match mobile app, you can find your favorite pair of Crocs TM shoes and then share them with your friends via social networks, or you can purchase them online. The catalog features new styles that are so comfortable and stylish, they can be worn any day of the week.

New Crocs

As a brand Crocs is redefining themselves from a one-shoe company to now having over 300 styles available each season. What sets them apart from other brands is the CrosliteTM technology that keeps their shoes comfortable from sun up to sun down. With the new collections, you don’t have to compromise style for comfort because with the new CrocsTM shoes, you get both! Whether you are going to the office or on a girl’s night out, you can be certain that we have a style that is ready for you every day of the week. A shoe is more than just something that you wear on your feet. It is the foundation of your entire wardrobe. The perfect outfit without the right shoe can leave you feeling less than confident. At Crocs, we won’t let you face this problem. From sexy wedges to stylish flats, we are certain that any of their styles will be the perfect touch to your favorite outfit.

Whether you prefer sophisticated or sexy styles, you will love these trendy silhouettes. The Amstera and Sammilee are classic pump silhouettes that you can match with a pencil skirt for the office or a mini skirt for happy hour. For a more formal look, check out the Jabinta or the Thrilita. For those girls who have longer legs and prefer not to hover over their Friday night date, grab the Flodo or the Marjess to obtain the perfect height. These shoes are sensible, stylish, but also exceptionally comfortable.

For women, both style and comfort are important when choosing the perfect pair of shoes. Each silhouette under the Translucents category offers style, color, and comfort. The TPU upper material offers a luminous color pop while allowing the shoe to be slim and lightweight. The CrosliteTM footbed gives exceptional comfort that is so crucial for ladies on the go. As girls, we love dressing up and looking our best. Even better, we love dressing up for the perfect date night. Add some height to give you legs for days with our Carlisa Mini Wedge . If you want to stay lower to the ground, try the Adrina Flat II or Carliana Peep Toe Ombre – two styles that will leave you feeling feminine and comfortable all night.

As the weather continues to warm up, stay relaxed and comfortable while feeling feminine at the same time with the new Springi Flat (left). This colorful shoe has a unique innovative design and comes in a variety of colors. These will be an excellent match with your shorts and cardigan while giving your feet a little burst of color.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 300 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in over 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com.sg for additional information